Originally Posted by
chief12d
I don't disagree and thankfully due to increased marketing and some editorially mandated pushes Marvel is trying to raise the profile of their non-Spidey and X-Men related characters, which is a good thing. T'Challa in terms of prominence is in a much better place now than he was back in 2000 for example. And with the MCU, they've levelled the playing field by giving so many different characters live action projects and the opportunity to be known to the wider public.
So T'Challa's popularity among casuals is insanely high, but that doesn't always translate into stronger sales on the comics, which are the best metric of how popular a character is. The old guard who will always sell the best consist of Batman, Spider-Man, the main X-title, and to a lesser extent properties like Superman and Flash. Characters that've been historically B/C-list won't really outsell them unless they get a really strong run like Immortal Hulk. Which is fine, not every character needs to be A-list and I'm in a place where I don't need T'Challa to be doing Batman numbers to be happy with his treatment at Marvel. Marvel can have their main money makers and still build up their roster of strong selling mid-tiers like Black Panther, Iron Man, Captain Marvel, etc. As long as T'Challa gets quality, consistent appearances in his main book and a team book I'm happy.