I don't find the coloring today overbearing, for the most part anyway. It is IMO a vast improvement over the limitations of the past. For example, Iron Man armor was supposed to have a golden look but of course you just get yellow in the old version. The new coloring does make him look like the Golden Avenger. And don't you find the colors on Attuma on the right more menacing instead of the hot pink of the older version?