I think most of the people involved in that movie wished they hadn't of done it. To be fair, the producer-driven model for superhero films was working out pretty well for Marvel at that time, I can't fault WB too badly for thinking they could replicate it. They just didn't understand that they needed a Kevin Feige & a Jon Favereau.
i just saw this cover and realized that my collection wasn't as complete as i thought it was...
The movie wasn't the best, but I liked it. Maybe becuase GL is in my radar, but it seems the movie gets promoged as a badmovie really often.