Marvel has done tons of non owned ips. Some are made part of the mcu like these--
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Others are another reality in marvels multiverse but not canon with the mcu like these---
Note-transformers and gijoe WAS canon complete with circut breaker in secret wars and hawk from gijoe in a issue of spider-man and quick kick and shang chi crossover story. Marvel should have just left them canon. Removing them left a mess. They already had shogun warriors anyways.
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What marvel published ip book would you put in the main universe as canon if you could?
Me i would put transformers and gijoe back as canon and add indiania jones who would fit nice with the other explorer heroes from the 40s plus we have doc savage already.