Yes and no.
Hulk fans as you know are different from comic book fans. Specifically when walls of text are flooded on a creators channel, multiple confrontational posts and challenges mades, etc go FAR beyond a usual "comic fan".
Those Hulk fans are inevitably never happy. They want Pak back, they trash him. They want PAD back, they trash him. They don't want Waid, they trash him.
There's liking the character, and there's being overly protective to the point of parody that gives other fans a bad name.
I agree.. Waid should not have been on the title, but at that point NO ONE wanted to. Fans were not happy with anyone at that point. Ewing has been welcomed so far, but I guarantee if he came back there'd be fan backlash like always.
Editorial has always been a part of the problem, but to be fair, editorial has changed from what it used to be in the 80s/90s and hasn't looked back. In some ways it works, it others not so much.
The biggest problem at Marvel is editorial is largely talent coordination, not continuity or background checker. Look at all the mistakes that slip in, etc. Marvel rose to popularity by ignoring things that were popular during Gruenwald/Shooter/etc years.. the Jemas/Bendis/Quesada years focused more on stories and things were in fife