Oh entirely true. Perhaps i'm a bit too concerned about how it will be recieved. But i would argue such one-shots comics do add up to the overall perception on Marvel's output and how it's received, which in turn affects future sales.
And the effect on the methaphorical value on lower tiered characters is still much more higher than it would be on established ones.
Until it is out though, i should perhaps just wait and see if we at least get a good one-shot for the characters out of it.