What is the best adverts and marketing tools you have ever seen done in comic books movies /fantasy or sci-fi movie.
Obviously we know we have usual things like trailers, teasers, short clips, merchandising, collecting trade cards if you were around in the 90s, happy meals , burger kings, now we have things like social media and trends. all of this is to get our butts in to see a movie and for blockbusters this adverts and promotion tools are 100x more amplified to the point of wacky.
I am more old school so my favourite is just a trailer, however as I got older, I do take into account the director and writer of the movie, However this to me is the smartest promotion anyone has ever done for comic book movie but I don't think most may get the jist or not?
From X-Men 1, This movie actually did a real 6 real minutes congressional hearing in the movie's own internal fictional universe to promote the film to us audiences who are external real world watchers. it's amazingly strange watching this in 2021. I was going to just put this elsewhere but I feel, this was better just as a different topic about movies. I think maybe I am more trigged in a good way because of how messy the world is with especially with things like racism or sexism or fighting against a political or royal establishment.
Others ones I can remember were Cloverfield, Pronominal Activity, The Blair Witch Project, Deadpool and Inception. TDK also counts with Joker's Why so serious though that was a poster but still very very iconic now. 462a3d2799751884eb36729e702b9048.jpg
Guardians of Galaxy using Mix Tapes with a cassette photo to advertise a film, which was actually smart because most comic films only cares about music scores than actual soundtracks and this generation don't even know much about CD players talk less of Cassettes.
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