That...actually might be the plan. AT&T doesn't care for the monthly comics market - it's pennies. They barely care for the publishing arm to begin with, the comic books less so. It is only an IP farm. And it's an IP farm that could make more money if transitioned into the book market. They want that YA book market and such. This could just be putting the squeeze on the last few years of the monthly scene while they can/care to.