Originally Posted by
Revolutionary_Jack
The average person doesn't care about comics, doesn't read comics, and they know Stan Lee from the cameos in the movies and so on.
And ultimately that's just a generation.
Remember ultimately the first point of contact between consumer and Marvel isn't the movies, the cartoons, the games, the comics. It's toys, it's merchandise. Babies see and come to know Spider-Man from pictures on their pajamas, crib decorations, lunchbox stickers, toys and so on long before they know Spider-Man is Peter, or what age he is and so on. By the time these toddlers become old enough to see the movies there will be Marvel movies or TV shows without Stan Lee cameos and so on.
There will be people who assuming they are into superheroes (it's entirely possible that the next generation mounts a backlash against superheroes after all), won't know or have the same interest in Lee as the current generation does.