Riesman: Here's the thing – Stan gets a lot of credit for the credits. He wasn't the first person to credit artists and anchors and letters, DC had done that sometimes. But he was certainly the first person to do it in superhero comics with, at least, the kind of at the scale he did, with just virtually every issue delineating that stuff. That's admirable. We should be happy about that...the credits are something that we should be glad about, because people should get credit for their work. But at the same time, overall, I would say the ledger is very much in the red for Stan when it comes to creator rights. I mean, this was a guy who did not invent the concept of work-for-hire, he's not Martin Goodman. Goodman started this exploitative machine – his company went by so many names I usually just call it 'Goodman's Company' – and Stan was just, initially, a gear in it. But he really became a full company man who internalized the idea that this was how breaks work and perpetuated this unbelievably unjust system where creators don't have any control of ownership of or remuneration for the use of their characters.
The point is he helped perpetuate, more than almost anybody who didn't start a company, this unjust system. Talked a lot about credit. And when I say "credit" in this case, I mean like who was credited with creating the Marvel Universe characters. But one thing that I think often gets obscured there is people will go, 'Well, okay. We don't know we weren't in the room, maybe Stan was responsible for the initial ideas and deserves that credit, maybe Jack is responsible. Let's split the difference, we'll just say they're both co-creators and that's the credit that we'll get.' Okay, fine. I disagree with that methodology, but fair enough.The trouble is you can't reasonably argue that guys like Jack Kirby, Steve Ditko, Wally Wood, Don Heck – you know these people were not getting paid for writing comics that they were writing. That's not about going like, 'Oh, let's split the difference and say this person was co-creating X with this other person.' This is something very rooted in cold hard cash and the basic principle of fair capitalism, which is if you work, then you're properly remunerated for your labor.
The 'Marvel Method' meant the artists were writer-artists who were not just regular artists, but the primary writers on these comics. The conversations that you hear about, the story conferences where it's Stan and the artists talking about the stories are going to be, and Stan's jumping up on the desk and acting stuff out…um. For one thing, Jack Kirby always said that was not how it worked with him – he would just tell Stan what he was going to do, and then he went and did it.
Even if Stan is contributing ideas here, according to Stan's own descriptions, very often, he was just saying, "Okay, let's have Dr. Doom come back, and the FF fight him." That's an editor. That's not a writer. [laughs] At that stage, you're not writing anything. You're saying, 'Hey, writer, go write this story that has the five or six elements I'm tossing out in this casual conversation.' The writer-artists would then go home and write the story. They're writing it visually, but that's writing.
There was no story prior to the writer-artist sitting down and actually doing it. There were just keywords, or maybe a vague narrative outline as best as we can tell, because Stan wasn't writing scripts. He wasn't writing down treatments. He was having these brief conversations, the nature of which we don't know. And then, even if he was contributing a lot of ideas, at the end of the day he's not the person writing the comic. The writer of the comic is the writer-artist, and then Stan ends up doing the embellishing at the end.
Now, the embellishing is really important, because the use of language is Marvel Comics is something that really transformed the genre in the media. So, the narration and the dialogue are really important, and that's why Stan is still a writer on these things, he's just not the primary writer.
For God's sake, the artists would very often, when they were doing the 'Marvel Method' stories leave little notes in the margins about dialogue and what's going on. Even if that dialogue doesn't get used, the fact is they are, again, doing more than just contributing. They're the people coming up with the structure of the whole goddamn thing, and then Stan, as he would put it, gets the stuff back and basically, like a crossword puzzle, he'll sit down and try and fill in words, where just structure has already been set up.
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But he never wanted to be known as the greatest editor in comics. If he'd been known as that, he'd be Julius Schwartz… who is a figure with a lot more problems. But Julius Schwartz is still remembered, even though he's got issues these days, he's remembered fondly by a lot of people in comics. Who knows about Julius Schwartz outside of comics fandom? Basically no one, and Stan didn't want to end up like that.
So, Stan never talked about being the greatest editor. He was always the ideas man, and he's the writer. And the fact is, we have no idea if he was actually the ideas man; we have no clue whether he came up with those characters. As I say in the book, there is zero evidence that Stan Lee created those characters that he was credited with creating.