Quote Originally Posted by Somecrazyaussie View Post
Exactly. If Marvel hadn't have licensed off those IPs the entire company would have gone bankrupt and either sold off (with different characters going to different people) or would have been purchased by another publisher such as DC.

It was do or die and those films deals helped them to keep the lights on long enough until they became financially viable again.
And because of the bad deals they had to do back then, later they took a risk with the first Iron Man and made it themself. I would say it worked out in the end^^