Oh wow…you missed out on a lot, huh? Jace Fox didn’t even come close to the level of global exposure Jon Kent coming out as bi did. It was a whole cultural moment. Every major media outlet covered it, and various celebrities and politicians had to throw in their opinion. Fox News spent over 15 minutes complaining about the topic, and they even made a parody skit. They weren’t the only ones either—Stephen Colbert, SNL, Amber Ruffin had their own comedy takes. That’s not even counting the various articles, podcasts, political cartoons, or memes churned out either.
This wasn’t just confined to the English-speaking sphere, as pictures of Jon Kent and Jay Nakamura in a queer romance were plastered around the globe. These are easily the most widely circulated and recognizable images of Jon to the public now.
Even homophobic countries reported on this! And politicians were calling for the book to be banned!
That wasn’t the end of it. An explosive sports story began in Brazil when an Olympic gold medalist volleyball player made homophobic comments about the Jon Kent storyline. It drew criticism from fans and his teammates and pressure from sponsors which then led to his firing from the team, triggering a ripple effect that then spiraled into a culture war where the right-wing Brazilian President came out in support of the volleyball player on a radio show, the President’s son posted pictures of SuperWonder kissing in support of traditional-only relationships, and the First Lady posted an photoshopped image of her as Wonder Woman and her husband as Superman.
Then TMZ posted an article where they claimed that the book’s artists and production staff needed LAPD protection against homophobic threats, further inflaming the Internet, but then that report turned out to be false.
In short, Jon coming out stirred up a lot of controversy, generated headlines, and caused some unintended consequences, to say the least. Some pop culture historian would have a total field day with this. The upside is that it spiked baseline public awareness of Jon Kent (even my relatives who have never picked up a comic book in their lives were talking about it), galvanized support for the character, and all the issues of SoKE went to reprints. The controversy has worn off as these things do, but now the general awareness is there. I do wonder what DC’s internal discussions about all of this is, but they got a lot of publicity and pocketed a lot of cash so I assume they must be happy and will continue to leverage it.