Funny thing, Taylor actually requested the Jon Superman book despite not being on the shortlist, which speaks for his love of the character I think.
I always enjoy your takes. To add to that, what they're doing with Jon's secret identity can't be replicated with Clark either. For Clark, having the secret identity is a sacred pillar to the Superman mythos as it informs us of his psychology and relationship with the world. Thus, Clark outing himself comes as a late act reveal. In the comics it's a reward--we see that afters years of Clark hiding himself from the world he finds himself accepted by it, he keeps his job, his contingency plans work out, and his status quo is maintained or bettered.
But for Jon, the loss of secret identity is a first act threat. And that's going to give him a different kind of superhero career at the start.
When people suggested that DC might want to tell stories with Jon that you couldn't do with Clark, I initially didn't consider anything beyond the Superman mythos remixed into a younger model and some new love interests. I'm glad to be wrong. You can actually start knocking down pillars and no one gives a hoot when it's Jon because it's fresh instead of a writer trying to piss over sacred canon. Hell, that means there are stories with Jon that you can't even tell with New 52 Clark. If the writers are good then Jon could really carve out a special place for himself in the mythos.