Granted... there was no Jim Lee or Geoff Johns level talent involved in DC Comics Presents or any A-list characters.
To the average comics fan, it was a throwaway title with no bearing on anything else.
Barry Windsor-Smith's Weapon X run is what made Marvel Comics Presents last longer than it should have.
Wednesday Comics was a big hit and while every bit of it was worthy of attention, the Azzarello/Risso Batman is what got people to try it.
If DC or Marvel wanted to do an anthology, it is possible. You just have to put something in them that the fans feel is important enough not to miss.
Maybe a tie-in to an event... maybe a regular Batman feature that's in continuity.