Originally Posted by
Intothevoid
Whatever the reason is the comic still sold well, even after Silvestri left even though it was an abysmal comic. Waids run was a mistake unfortunately, not that Waid had bad ideas but his knowledge on Hulk was poor and he would constantly make mistakes regarding the character, his lore and history, etc.. But on top of that the biggest problem is Waid himself was not interested in writing Hulk, before he started Indestructible Hulk he did a podcast where he was asked which character is he least interested in writing and he answered Hulk, but shortly after i imagine editorial forced it upon him because of how shortlived Aarons run was.
I think it this sense it does mean exactly that. Actually you said he was a C-lister. That's untrue given that Hulk has quite literally set the comic book world on fire even before Immortal Hulk, the Planet Hulk run has literally reached mainstream recognition, it's one of the most mentioned stories since the first Avengers movie that fans wanted to see made into a film, so much so that multiple directors and even Kevin Feige have been asked about it by both fans and journalists. Hulk was never gonna be canceled btw, they just couldn't find who would write him at the time but they would have literally given it to anyone just to write, this also isn't unique to Hulk, this has happened to multiple A-list characters in he past as well. It's just so happens that the stars align in comics that lasted for over half a century that at some point you run into writers that just don't have a pitch for a Hulk at the time, it's kinda he opposite of nowadays because even Ewing when he pitched his Immortal Hulk run has said he had fierce competition with lots of different writers vying to write Hulk and he barely won out.
We know the MCU Hulk is basically there just so they would sell merch on him, since they don't have the rights to distribute him and his movies, Marvel can't do much about him in terms of live action.
And that's fine if you have that opinion but that's just factually not true... Hulk is one of the most recognized comic book characters out there, is very popular and has like other proper A-listers spawned countless other copy cats of him in other comics, publishing houses or fiction in general.
I think the best answer as to why Hulk is an A-list character is the 2 films that they picked to kick off the Marvel cinematic universe with was Ironman and Incredible Hulk and the biggest A-list star they had probably even to this date in Marvel was Edward Norton. It's a shame the movie had so many problems because if the movie succeeded i imagine we would have seen a completely different MCU today with Edward Norton as the Hulk, with multiple other Hulk titles as well.