Okay, hear me out. I think the ST franchise has a problem. The elephant in the room. And it is TOS. This is something that's been hanging over the franchise since at least TNG and has only gotten weirder since. A TV show made 50 years ago on a shoe string budget that used push buttons in the 23rd century doesn't work today. Shows like Enterprise and even Discovery are trying to tip toe around the fact that we've already surpassed the technology on the show and trying to shoehorn it into the larger narrative is awkward to say the least. There is also the fact that the franchise seems to be going in a direction the fans don't like. Between the Abrams movies literally trying to overwrite TOS and Discovery giving Spock a secret sister (Sybok was ridiculous enough 30 years ago), it's time to just let each show be it's own universe.
I'm a Superman fan. But I don't think that Superman & Lois takes place in the same universe as Smallville. Or that Smallville took place in the same universe as Lois & Clark. And so forth. People are smart enough to understand the concept of the same character taking place in different universes. Hell, Warners is doing it right now with Batman. Leonard Nimoy Spock and Ethan Peck Spock don't have to be the same person. Chris Pine Kirk and William Shatner Kirk don't have to be either. You don't go from touchscreens to push buttons. It just doesn't happen. There's no way to spin it. Let TOS stand on it's own and let every other series be it's own universe. Maybe Kirk and Spock exist there. But they don't have to be the ones from TOS.