Originally Posted by
Factor
It doesn't really surprise me that Hickman's X-men is selling less than Spencer's Spider-Man.
I like the book (even if sometimes I prefer the ideas to the execution and character work), but big name writer aside, it's one of the least "commercial" flagship X-runs ever. It doesn't feature a splashy team of popular characters going on epic adventures like one would expect from a flagship.
The run has been mostly done-in-ones used to set-up stories that will pay off months down the line. Just look at the cover for his X-men #1. Instead of a team of popular X-men, we got the Summers family. Instead of popular villains, we got Hordeculture.
Meanwhile, Spencer's ASM is almost too commercial. He's using all the popular toys he's allowed and he's had god knows how many event storyarcs within the main book.
I expect Duggan's X-men to sell better than Hickman's. It might not be better written, but I think it will probably be more aligned with regular readers' expectations for a flagship X-men book.