So, I just saw a post about this on DeviantArt of all places, and my immediate reaction was that it was someone's fan-fiction. I then discovered it was real. So naturally, I was a little conflicted. You see, Ben was the Spidey that got me into Spidey books and after Revelations #4 back in '96, I almost dropped it all over again. As it turned out, that subsequently didn't happen until 2007, ironically for precisely the same reason I'd started buying Spidey books in the first place - they replaced Peter with Peter. Even now, I still consider Ben 'My' Spidey more so than Pete. So if you had told me a few years ago that he'd be back as Spidey and headlining Amazing, I would have been beyond (no pun intended) stoked.
But that was before the monstrosity that was Clone Conspiracy and the abject failure that was Not-Ben's solo book. Recent years have not been kind to Ben, and going by the publicity for this very book, it's already pretty clear that absolutely no good is going to come from this for him. I mean, just look at the language used in the promo...
It's already seemingly setting up Ben as a threat to Peter, and that he is somehow responsible (indirectly or otherwise) for whatever happens to him. And that's without getting to which Ben this is. Even after other writers have attempted to fix the mess that was Clone Conspiracy and the Scarlet Spider solo, at no point has new Ben felt even
vaguely like actual Ben. But with the Beyond Corporation involved, the possibility obviously exists that this could be a different/alternate Ben entirely. Which I'm not sure would be better or worse.
Then there's Lowe's quote, asking
"Can he accomplish things the original Spider-Man never could?". A question that basically sets up the entire story for Ben to ultimately fail, so that Pete can eventually step up and be the
"One True Spider-Man" all over again. And frankly I'd already had enough of that phrase 25 years ago.
But hey. Maybe I'm wrong. Perhaps Spidey editorial will go completely against form and this will be genuinely great for Ben.