I know it's a relatively small sample size so far but i really like that beyond is having Ben interacting with existing Marvel universe characters that you don't really see in Spider-Man books all that much like the U-Foes, Bushwhacker and the Daughters of the Dragon. The more classic Spidey cast and villains are welcome as well but i like that it seems like anyone in the Marvel U might show up in the pages of ASM for this.
Also not sure how this poster feels about this since i'm not sure the extent of their feelings about Ben but i feel like Darthfury might be intrigued by this run on the book since this particular poster is always pitching outside the box interactions for Spider-man that not a whole lot of people would necessarily think of.