Cruella didn't really open big. Not BW big.
My point is, no movie has opened to $80 m (correct me if I'm wrong) since the pandemic and all the lockdowns. So, no movie has maintained grosses as high as what BW was expected to hold.
Now, we can speculate as to why it dropped as much as it did but I personally can't read much into it at the moment. There are so many unusual factors (pandemic, partial lockdowns in Canada, day and date streaming) to make any conclusive statement IMO.
Yea but I what one considers doing well has been utterly warped by the pandemic and same day streaming. All things being equal when is the next Marvel move in sept or oct right? Its Shang Chi I think. As of right now they are saying 45 day exclusive to the theaters. If this stupid pandemic is like it is right now Disney is gonna change that.
Yep. No one can even begin to compare BW to any other Marvel movie opening. I mean what do we even think Snake Eyes or Jungle book is going to open at? Lord knows what this pandemic is going to be like in the states over the next 3 weeks. Florida just had the most recorded cases since January today.
And I pointed out why it didn't need to. My own point is that evey movie dropping huge on 2nd weekend (and continuing to do so afterwards) is untrue or not 100% guaranteed only because of the times we currently live in, I proved it wrong with just 2 movie examples off the top of my head (one of them same-day streaming available, the other one with a theaters-first window). And in A Quiet Place's case, we even had pre-pandemic industry tracking available before theaters shut down. When the movie actually opened, it wasn't very far off and will end up being close to the original in North America (and maybe worldwide) theaters alone. It's no wonder a new movie is announced and dated. What solo Avengers hero (or recent solo MCU hero) movie will BW end up closer to? That's the question to get answered later.
I'm not saying that every movie will have massive drops.
I'm saying that no movie that has opened anything close to BW has maintained relatively high weekend grosses.
Or more like this, has any other movie released this year had second weekend grosses of over $25-$30m? I'm not sure this.
That figure seems arbitrary to me, but Fast 9 did 23 million on 2nd weekend (not including 4th of July Monday which would raise it to 29 million) which seems close enough to not nitpick about.
What's more important is that Fast 9 is making around 3 times its budget in theaters around the globe with a budget similar to Black Widow. It will bring the franchise out of the pandemic (or the middle of the pandemic) saving face because the franchise was going to get direct sequels either way. The last Conjuring is currently doing a similar thing. Black Widow is an odd way to start a Phase but if Shang-Chi and Eternals (which IIRC will have a theaters first window) do better or as good (I mean they're not Avengers members), it might not matter on the long run.