It's not an issue with his name... it's an issue of what he can represent-competition or replacement or a compromise. It just depends on what DC wants.
Some fear Wallace becomes the Wally that is constantly seen in outside media. We already got a tv show with him.
If he was to win the Round Robin and that trade (not the single issues) does what Beast Boy & Raven's OGNs are doing on Amazon. That is an issue.
THe diversity issue-an issue DC caused on it's own than anything else. He fills a spot that Wally does not.
Now what is best to fix this?
Killing him off? If this company was MORE than willing to kill off John Stewart-everyone is fair game.
Send to limbo? Anyone seen Jason Rusch lately?? 6 years and counting... And he had 2 books and been on 7 media shows.
Or you take what Marvel is doing with Spider-Man mainly Miles & Peter. Nobody is having to make a choice. Miles got them a hit video game, New York Times Best seller, Oscar winning movie and the 3rd black character sniffing 100 solo issues at Marvel? Marvel has Peter, Miguel & Miles with solos named Spider-Man. They are making it work. So why can't work here?
The only thing holding Wallace back is DC. A new name for someone stuck in crappy Teen Titan books or an after thought in Flash is NOT going to solve anything.
Want to solve-a solo series with SUPPORT from DC. He needs a body of work that separates him from Wally.
We saw it work for Steel and Conner in the 90s. Heck we saw it work with Matrix Supergirl and how many of them did we have?