Originally Posted by
Mister Mets
I've been thinking about how to use the 60th anniversary and issue 900 to launch new titles.
It probably makes more sense to have a weekly Amazing Spider-Man (with occasional intermissions and a maximum of three writers) because it's difficult to convey that new titles matter. Historically, Spectacular and Web have had low sales, so I may go with different series.
If the decision is to have multiple monthly titles, here's how I'd do it...
Amazing Spider-Man: The standard book. In this case, there may be some limitations based on what's going on in the other books. There would be less team-ups than usual because we also have...
Marvel Team-Up: A team-up title. I liked the old Ultimate Marvel Team Up of different artists for each story, so that's a possible way to do it. It's important that stories aren't limited to single issue length, but that they're still self-contained. A mistake with Robert Kirkman and Scott Kolins' run years back was that issues would carry over so a Spider-Man/ X-23 team-up would feature Iron Man and the Hulk from the previous issue. It would also be important that this is a Spider-Man series. It would likely correspond to what's going on with MCU releases. If Guardians of the Galaxy 3 comes out May 2023, there would probably be a Spider-Man/ Guardians team-up at the same time.
Spider-Man: Adjectiveless Spider-Man seems to be the one book without sales baggage in that it typically sold well and didn't seem second-tier. The basic hook is that this a series based on contemporary issues, as Peter's professional interests in journalism and scientific research would allow him to encounter people affected by news events. It's something that can get attention and generate stories, but doing it in a satellite book means you avoid affecting the Amazing Spider-Man brand, and the awkwardness when five-year old ASM issues are suddenly anachronistic.
Legendary Spider-Man: The hook for this series is that writers and/ or artists who have previously worked on Spider-Man return for an approximately twelve issue run. It would probably be important to have two writers on-board initially, so it doesn't just become a vehicle for one creative team, so that Peter David fans wouldn't expect him to stick around for a second year, because Roberto Aguirre-Sacasa is taking over with Issue 13.
One cheat might be to use the milestone and anniversary issues to promote the other books. For example, the writer of Marvel Team-Up might get the main story in Amazing Spider-Man #900 to make it obvious that the Marvel Team-Up run will be a big deal. There will also be back-up stories to set up the other satellite books, as well as the Miles Morales spinoff, and potentially a Ben Reilly spinoff.
Potential creative teams.
Amazing Spider-Man: Chip Zdarsky, Stephen Segovia & Nicola Scott (makes sense to have two artists)
Spider-Man: Ta-Nehisi Coates, Daniel Acuna & Sara Pichelli (makes sense to have two artists)
Legendary Spider-Man: Peter David & Giuseppe Camuncoli
Marvel Team-Up: Jason Aaron & assorted.
If the Beyond era ends with #98 of Volume 5 in March or April, Jason Aaron might write the main story of Amazing Spider-Man #900. He'll be on that book for a few more issues, seeding the upcoming Marvel Team-Up run. Back-up stories would set up events in the other titles.
In August, there could be a 60th anniversary issue of Amazing Spider-Man with the kickoff of the new creative team, as well as the #1s for the other series.
One potential change would be to switch one of the satellite books with making Amazing Spider-Man twice-monthly.
I've been ignoring the question of what story Marvel should tell, because that should be up to the writers. The important thing is that it's something meaningful, that says things about the character.