Originally Posted by
Weather
What he said about Shonen Jump is what became Dawn of X and Reign of X trades, but they decided to have the same usual price. Hickman wanted the same, but cheaper. He said these trades were still a success, but he thinks the cheaper version could be a great experiment and maybe sell even more.
He just meant that not every trade would have a X-force issue for example, this month you could have X-factor and Excalibur instead (but of course you'd know what is inside lol)