There was a big push towards digital but there was an absolute massive push back against it from brick and mortar retailers.So they should market comics more digitally then, if that's where the market for this is.Why would Marvel shoot themselves in the foot
Also all the shop owners I've know enough to talk on a first name basis(5) only care about what sells, but I don't mean to say what you're saying is wrong.Just what I've seen, then again they are also POC's(most of them) so I guess that's why.
Brian Hibbs (a massive retailer) flat out refused to carry Marvel titles because they included free digital codes for their $3.99 books.
Believe me, the direct market will really kick against a full on digital push because it could put hundreds or even thousands of stores out of business.
Skyvolt's point is that minority led titles should be handled more carefully. Although I will say that Greg Land was actually meant to sell Mighty Avengers because Tom Brevoort (Editor of the Avengers books at the time) always said that Greg Land books always sold.....even when folks always complained about the books. Greg Land could sell on X-titles because the X-men are already established in the market so even with "hack" artist, it still sold very, very well.But from both of you I have to ask, is the problem that people can't get these books(from DM) or that they won't buy them(as skyvolt stated)? Because they are polar opposite problems and both seem plausible.Former means theirs hope while later means many readers just won't read POC characters...
And another point that they made that's tied to my own is that there's constant pushback against POC characters. Duke Thomas was never officially Robin but the mere hint of a black Robin drove some people to a rage.
For me, the best way to circumvent all this is to concentrate on channels outside the direct market because it's far too restrictive but expect significant retailer push back if Marvel does this. All this being said, Marvel has pretty much broken away from Diamond in the United States which for me is a step in the right direction. Outside of minority issues, distribution is one of the greatest problems with the industry today.