Originally Posted by
Kevinroc
It depends on what role you think the character should have.
If you want them to be a love interest to supplant MJ, well, you do actually have to put resources into marketing this character as such. We're talking films, animated series, video game appearances, toys, etc.
You would actually have to put resources into marketing the character as Peter's One True Love. You can't just draw up a new character, say "this is THE love interest for the franchise now," and leave it at that. We saw what happened with Carlie Cooper and all of the other BND potential love interests.
Again, Peter x MJ is SO famous that Marvel went out of their way to try to surprise people with the casting of Zendaya, and then to reveal during Homecoming's climax that her character was MJ.
I just don't think they'll do this for a supporting character at this point.