So while the Reed thing was compared with Spidey, I'll point out a big difference here.
ASM#1 vol 6 is all about the mystery box, the characters talk in annoyingly vague ways about whatever the hell Spidey did, so if you don't care about the mystery, or don't like about the way it was implemented, then the issue will suck for you.
F4#1 vol 7 only really hints at whatever Reed did in the middle of the issue, and then at the end it shows that Reed exploded, something, but the rest of the issue has a story that is unrelated to it.
This works better than the annoying mystery box Cates' Hulk and ASM#1 vol 6 had, because if you don't care about the mystery, the comic has something else to keep you entertained.
I still don't like the mystery box angle, but thought this issue was fun, unlike ASM#1 and Hulk#1 vol 5.