Premise is this:
Pitch a Superman franchise toy line that is independent of any other Superman-related project (no tie-in to any movies, shows, cartoons, video games, etc). Old-timers will remember we actually had this IRL during the 1990s (Steel and Conner got their first action figures here IIRC).
So what kind of action figures would you go for? 12" giants, standard 6", smaller like the 1980s GI Joe figures?
Would you do all at once (every single figure en masse) or would you do waves? How many action figures, vehicles, and players total?
I'd go
Standard 6" articulation at the neck, shoulders, elbows, wrists, waist, hips, knees, ankles. All capes cloth.
I'll use "Classic" in lieu of "Standard" if I don't have a special adjective.
Wave 1
1. Classic Superman
2. Reporter Lois Lane
3. Entrepreneur Lex Luthor
4. Classic Brainiac
5. Classic Krypto
6. Chauffeur Mercy
Wave 2
7. Reporter Clark Kent
8. Classic Supergirl
9. Armored Zod
10. Classic Bizarro
11. Classic Steel
12. Classic Metallo
Wave 3
13. Combination Clark Kent/Superman
14. Embedded Journalist (fatigues) Lois Lane
15. Classic Doomsday
16. Classic Mxyzptlk
17. Classic Conner Superboy
18. Lexosuit Lex Luthor
Wave 4
19. Solar Regeneration Superman
20. Power Gal
21. Classic Parasite
22. Classic Lady Blaze
23. Classic Mon-El
24. Classic Eradicator
Wave 5
25. Smallville Clark Kent
26. Gala Event Lois Lane
27. Classic Maxima
28. Natasha Irons
29. Jimmy Olsen
30. Classic Mongul
I might revise this later ...
Yours?