No, not at all. If they did "hate" him he wouldn't be around still.
There is money to be made with Ben, in print but likely in other media down the road. I don't know where or when but I'll say this, my 4.5yr old is learning about Miles and Gwen/Ghost Spider on the 'Spidey & his Amazing Friends' cartoon. Ben will end up being used like this at some point.
When my daughter came home and asked me about Miles Spiderman cause she saw it at Daycare I was excited, mom rolled her eyes. Mom was all "How many Spidermen are there?". Fun moment