It looks like the sales bump New Mutants got for the start of The Labors of Magik was not a 1-off. Issue 24 was the 50th best-selling comic of February, issue 25 rose to 40th place in May, and issue 27 was the 39th best-selling comic of July. There seems to be some shenanigans going on with the numbers for June though, because somehow issue 26 dropped all the way down to 76th place. That always seemed suspect to me, since there was no way issue 26 sold so much less than issue 24 after issue 25 was such a success and everyone wanted to see what would happen after Illyana's soul sword broke. I think we can definitively say now there was some sort of mistake the counting of issue 26. It's a real shame we don't get hard numbers anymore. From how the rankings correlated with hard numbers before the hard numbers stopped altogether I think New Mutants sales have increased from around 30,000 (issue 24 was a little less) to around 40,000 for each issue of The Labors of Magik.
I wonder if it's the arc or delays or the tpb that's caused the bump.
Why would a delay or a trade that's not going to release until November cause an increase in sales? The measurement is for physical sales of the individual comic issues, nothing else, and the delays only harmed the sales. The only reasons a book like this would see a sales increase is because of increased interest in the story being told and because speculators buy up certain variant covers. Both explanations probably apply to in this case. In theory a company that knows what it's doing can use a delay as an opportunity to push a book's marketing to increase reader interest, but Marvel did not do that, and even if they had, if more people are buying issues 25, 26, and 27 than bought issues 22, 23, and 24, that's largely because more people are interested in the story being told now than were interested in the previous story. If delays by themselves could cause an increase in sales the New Mutants movie would have made more money than Avengers Endgame.
That still makes no sense. For one, the sales of the last New Mutants trade were so low that it didn't make the top 100 best-selling graphic novels the month it came out. There's no cohort of new readers who started specifically with the Vita trades and then started buying the next issue to come out after that, and there's no cohort of trade-waiters who were so impressed with the end of the Shadow King arc that they stopped trade-waiting for the following three issues. Every book gets collected in trades nowadays and you never hear of sales of news issues suddenly rising 30% because of these trades. Sales are up for this arc because there is more interest in this story than there was in the previous story.
I dunno, the new suit is starting to look like a standard modernized X-training outfit with Magik's "individualized modifications" being a bare midriff and diamond shaped boob cut-out...and then the golden armor.
A little disappointing in one way since it puts her look FINALLY in line with her New Mutant team peers...but she's been elected to the X-MEN public hero team.
Protected by the Comics Code Authority
YES Capes. YES Masks. YES Secret Identities.
The upper chest cutout seems wrong and goes against Reis' stated objections to the boob window. The saving grace it that it's too high to be a boob window.
The fact that she's wearing proper pants, has so much armor, and that the armor is gold instead of all black still makes this costume a huge improvement over the Bachalo monstrosity.
It's her black outfit in yellow.
I don't know why folks are treating it so substantially different. Hell, its got less armor cause only one of her legs is armored instead of both now.
If you're making the comparison between the impending Gold armor and the previous black Bachalo design, the new look has more armor.
The black gettup had tall chunky bookts and kneepads over thigh high leggings and then hot pants.
The yellow/gold number has asymmetrical armor coverage of one leg and one arm.