Individuals who are invited to serve as UN Goodwill Ambassadors must typically meet the following criteria:
• Have widely recognized talent in the arts, sciences, literature, entertainment, sports or other fields of public life
• Demonstrate a strong desire to help mobilize public support for the cause
• Demonstrate the commitment and proven potential to reach out to significant audiences, including decision makers
• Have good credentials related to the mandate (such as the environment, human rights, etc.) in work or life
• Must be passionate and inspiring with regards to the mandate of the organization
• Possess the personality and dignity required for such high-level representative capacity
• Be influential beyond their national borders, thus having the ability to promote the values of the UN internationally
• Be knowledgeable and articulate with regards to the goals and activities of the mandate being represented
• Not be engaged with or endorsed products, organizations or causes that conflict with the UN’s values