We have to wait and see if the whole "Beyond messing around with people's memories" doesn't extend to Peter's previous knowledge of them, because if it doesn't and he's just a "crap businessman", that'll be real bad form indeed.
I think the worst aspect of this run is telling the readers, upfront, this is the Beyond Corporation, as opposed to have them set another shell company and whatnot. Yeah, Ewing did that in his New Avengers run, but as is, we were robbed of any suspense whatsoever. We'd be inclined to think Beyond is not on the up and up because corporate superheroes stories always end bad; you'd at least have them pick a different name and seem very benign if you wanted the reveal that they think Ben is a chump to have any sort of weight whatsoever. As is, Ben's the only person who doesn't know when the Daughters of the Dragon already have rather public misgivings, and they seem to be in such good standing with Ben, what with how they quip one another and whatnot, that you're left scratching your head that none of them go "Ben, these guys aren't on the straight and narrow".