Originally Posted by
Cheesedique
Let's get to the real reason OMD is so deservedly reviled and offensive. It's a massive storytelling cheat.
It's a lazy storytelling approach that really started with bringing Norman back. Now, bringing him back was intriguing, and it's led to some interesting stories. But bringing back a dead character, one where we SAW the dead body, was something that really hadn't been done in Spider-man before (any symbiotes or clones notwithstanding). Funny enough, it was all an editorial edict to solve a massive story in the Clone Sage that was meant to get back to a single Spider-man in Ben Reilly. How funny. At the very least, there was a lot of work done to explain how someone like Norman could cheat death, so it wasn't a total handwave.
The next sort of cheat was bringing back Aunt May, who hadn't been dead 5 years at that point. This one was quite a bit more ridiculous and hard to swallow. Once again, please note that this was once again EDITORIALLY MANDATED by then editor Bob Harras.
And next we have the splitting up of Peter and Mary Jane. Done by a villain with which Peter's had little to no interaction with. Despite how they've tried to spin it, it was Peter's decision to go through with the deal. To the devil. From this, we got Harry Osborn magically back in the books after being dead (that explanation seemed like a cheap copy of how Norman returned--apparently, no one who has ingested the Goblin serum can ever die which means we're eternally stuck with Carlie Cooper it seems). OMD led to what Peter David called "anything-can-happen day", and I know what he means. They stopped respecting their own continuity, and took the lazy way out. It's insulting not simply because they dissolved a marriage between two fictional characters in a disgusting way, which is bad enough. But it really was the end of Spider-man continuity as readers knew it. Like someone else here said, any story thread can now be waved away as "it's magic". It's really lame, and it's not something I think any self-respecting Marvel editor would've let writers get away with a while back. They really would've been better off starting Peter Parker's story over.
So Queseda, Breevort, Slott, everyone who had some part in OMD (even JMS gets a little tainted by this though he had the good sense to defect), engaged in some really lazy, cynical storytelling to regain some perceived status quo that was supposed to make the character magically better and raise sales.
It's very telling also, that the only real noteworthy story told since OMD is something like Superior, which involved a villain hijacking Peter's life and identity. This is the kind of crap that they split the marriage up for?
So OMD supporters, you can carp all day that it didn't matter, or "they're just fictional characters" (which is a profoundly stupid argument because: why should we ever care about any story that Marvel comes up with then, and moreover, why are you even here??). But it really marked a line in the sand about decision-makers at Marvel not really respecting the character, the character's rich, ongoing comic history, or the fans themselves. It matters, and it will continue to matter.
I hope people never stop bringing it up, because it's exceptionally bad storytelling, and the message should be sent that Marvel can't crap out stories like that without backlash.