The idea is solid - a big, evil corporation gets "Diet Spider-man*" and uses him to their own ends, but the execution is weak and the issues themselves have mostly been the same thing recycled over and over.
After the first two issues, which felt rushed and lacking character or depth, actual progression has been glacially slow. Some issue have been downright painful to read due to appalling dialogue *cough*Otto&May*cough*.
Mostly the art has been pretty poor.
This is a quickly hashed together filler story and it really shows. As a big fan of Ben Reilly I really wanted to like this but I don't let my fandom excuse a poor/mediocre product.
On the plus side, it is probably the reason we got Ben Reilly: Spider-Man and issue #1 was fantastic.
*Sorry, but that is a hilarious line.