Recently I started to follow New Avengers. I really like the alternate universe stories, parallel universes, alternate continuities et al. Exiles, AoA, Captain Britain Corps, 1602, Earth X saga, What if collections. Count me in. And I'm really loving these times by the way.
I not consider myself a continuity obsessive fan, but I had a doubt than sparked when I was reading the last issue of New Avengers: essentially the Marvel multiverse is a collection of What if universes, right?: What if AoA don't finished; what if Spider-man joined the 4F, what if the daughter of Spider-man would had grow, what if House of M would had continued and so on. I'm mistaken?
That's mean than in the Marvel Universe, the new Universes are constantly born for every thing than happens (or not) in the main continuity. That's mean than for every triumph, there is a failure and vice versa? Or the worlds are build under random circunstances?
Ok, I understand than always depends of the writers' whim in the end, but I want to know if there is some in-continuity rules to explain the constant birthing of new realities.