I think it says a lot about the staying power of Superman that it hadn't happened sooner. How many years has it been that DC itself has viewed the character as a lost cause? How many decades? It's a miracle that Superman hasn't fallen into utter obscurity, given the way DC has treated the character.
From what we're hearing though, it sounds like this new guy isn't stupid enough to think Superman is a lost cause. Which should have been obvious to anyone. Easy enough to compare box office returns with overall brand revenue, and recognize that people still love Superman, they just think WB's movies are ****.
It's a simple calculus.
The real question remains; is the new guy smart enough to hire the right creative people? Simple to say that you're gonna revitalize the character. Anyone can say that. Understanding how to actually do that is another matter entirely.
Well, "why can't they just make it good?" is exactly what we say here, most days.
I don't expect a corporate suit to think in any way other than cold hard dollars. Income statements and spreadsheets and GAAP....that's how they work, and I say leave them to it. Hire the right people to write, act, direct, etc., ensure they stay within budget and deadline, and otherwise stay the f*ck out of the way. If the new people in charge are any smarter than the last group, we'll find out when our asses are parked in theater seats.
Well, *I* will find out when you folks tell me. I stopped giving my money to WB's film division and won't give them another cent until I know it's worthwhile.