Re-purposing words and weaponizing them isn't something new. Unfortunately, it's just a lot easier to do since we're more connected.
In this case, it's the word "agenda" which shouldn't be viewed as inherently bad. There's nothing wrong with a creator for a specific purpose, even if it's a "political" or social issue. It's all about the execution. And if certain people would actually discuss their problem with the execution, as opposed to the mere fact there was an agenda, then it'd be easier to take their complaints seriously.