Gwen getting that push happened because she's a popular name in the franchise, even if fans have no idea who she actually is.
A few years before Spider-Gwen we got Spectacular Spider-Man cartoon, which had her as a main character and someone Spidey wanted to be with, and Amazing Spider-Man movie had her as the only love interest, both of which popularized Gwen's character to the casual public (And obnoxiously enough, her personality in ASM movie is basically MJ as a scientist), combine those things with Spider-Gwen having a cool design and yeah, no wonder she became popular.
Welcome to Marvel, where we respect our most iconic civillian love interest as much as Jason Aaron respects Thor .
To be fair, that is something to be expected of comic books lol.Hickman must be rolling his eyes at what they've done to gis work
Just wait, they'll make another OMD where they say Peter and MJ never got together to begin with .Unlikely, not just because it's an X-event but also because Marvel seems hellbent on breaking up PeterMJ
Man if this joke becomes reality then Marvel can eat a giant pile of shit...