Whether they intend to or not, that's the message they send. But it's clear they don't put any more thought into it beyond "the drama."
NWH sent the message that "MJ" is a multiverse constant in Peter's life, and Garfield's Peter learned that two of his variants were in relationships with their world's "MJ." The movie made it pretty clear that he would meet his world's MJ in the future and learn to love again. We just won't see it because that movie is never going to exist. (If we ever see Garfield's Peter again, I fully expect he'll make it clear he's met his world's MJ by that point.)That tells you about how inspired editorial is.
The tie-in doesn't read like it's even part of the same event. (The event itself is also actually good.)While I can't say anything about how he passed Spidey, the fact Spidey got some Gwen-related reward makes me wonder if Wells even read the notes lol.
At best, maybe at some point the Celestial was meant to give rewards and ASM got an early version of that (Stuff like that has happened a few times), but somehow I doubt it.