Originally Posted by
Garlador
This is a difficult question, because what I think Marvel Editorial wants to do is at odds with what most readers want, and what Marvel Editorial wants is at odds with decades of Spider-Man history that is already been retconned, erased, retrofitted, and revamped in ways that aren't quite working.
So I don't know if this is the solution, but I look at Wally West at DC as basically the editorial punching bag over there - his adventures retconned, his marriage erased, his children gone - and fans just wouldn't give up on him. They wanted the hero they knew and loved to come back and get the happiness he deserved AND move forward.
So what DC did is they just straight up... did that. They brought Wally back and melded his original self and his original family into the current comic book universe they had established, with characters like Barry and the Titans suddenly "remembering" a history with him that they didn't have previously. Of his wife suddenly "fusing" with her old self and realizing he was her husband and they had children.
It basically took the concept of "One More Day" and addressed it head on, soft-rebooting the book in a way that honored what came before, didn't discard what came after, and paved a way for the characters to move into the future in a new and exciting status quo.
That's my best comparison.