Spider-Gwen is NOT an icon, like Peter or Miles ( she is not even on the popularity level of Felicia ( let alone those two or MJ)) . As for Ben, the idea of turning him into a villain is a bad one. What should have been done with him? Send him away from Peter. It could have been another State or even universe, but Marvel decided to make him worse then ever. Why is it a mistake? If for no other reason, Ben will never reach the iconic bad guy level of Cletus or Mysterio (let alone Otto or Norman).