Disney should also (from a business standpoint, not from my perspective as a comics fan) probably disregard comics entirely or move it to a digital-only format. They don't have or need any loyalty to local comic shops, long-time comic book subscribers, or anyone involved in the printing and distribution of the floppies or trades. They're already sitting on enough IP to make billion-dollar blockbusters for the next seven centuries, before you factor in reboots/variants of established icons like Cap/Iron Man/Thor.
Shang Chi, the Eternals, even Doctor Strange without a big name writer really can't sell a monthly title. Yet they can get asses in seats in the theater. Because it's not the same thing, and success in one arena means nothing in our little niche hobby. If they shut down publishing any new sequential art stories (digital online or print) tomorrow they'd still be set, and if they went digital-only they'd still be churning out new IP and probably have an easier time getting a wider variety of stories out there without having to rely on the infrastructure and economy of the local comic shop.
Better yet, they can include it as part of a Disney Plus or other Disney purchase for a lot cheaper sustainably than $4-5 for a 5 minute read and actually reach children who might be interested if the barrier to entry is "free" (relatively speaking) like a Youtube video or other streaming service and those ads you're talking about might actually reach the eyeballs of people it would serve. It would be the best thing for everyone who hasn't been collecting the physical issues for decades, and we'd still be free to seek out "new" old ones. I've been reading for nigh-on 40 years, and there are still vast amounts of comics I feel like I need to check out at some point. I buy old TPBs on eBay for cheap and have a backlog of things that I need to read at some point. We'll be fine.