The change DC should make to Shazam immediately

[Vakanai]

Captain Marvel.
If it ain't broke....
(I know, I know Marvel swooped in, but c'mon!)

Problem is that it is broke. It's too much of a bother and a problem for DC now, so Captain Marvel as a name is broke. Because being an unsolvable problem is as broke as it gets, and it is a problem for the company's executives.

[Captain Nostalgia]

For marketing purposes I prefer Shazam, because it's basically what the general public who doesn't collect comics recognizes him as.

Captain Marvel becomes a bit confusing because there is a Captain Marvel over at Marvel Comics.

(In fact when I google Captain Marvel, all I get is pictures & wikepedia headlines about Carol Danvers)

So I know Captain Marvel purists will be incensed by this idea.....but I do think Shazam is best.

[Digifiend]

Shazam is fine enough. Maybe Captain Shazam if you need a Captain. Captain Marvel is a ship that has sailed, and no fan argument can change that.

This is what Teen Titans Academy seems to have gone with. Donna called him "Captain freaking Shazam" at one point.

Billy needs a unique name to disambiguate him from his siblings. At the moment, they all just Shazam. They seem to be solving the issue by depowering four of them, putting Billy out the picture, and having Mary be Shazam. But sooner or later at least Billy and Freddy should be back. Maybe use other military ranks for the others? The Young Justice cartoon called Mary "Sergeant".

[Jim Kelly]

I think it's a lot more fun when Billy and Mary can't say "Shazam" without being transformed by the magic lightning--and Freddy can't say "Captain Marvel!" The classic Captain Marvel comics were known for being funny and entertaining.

"Shazam!" is the trademark, but maybe the Old Wizard has ancient Egyptian names for the three.

[Gaius]

Admiral Marvel
Commodore Marvel
Major Marvel
Colonel Marvel
Brigadier General Marvel
Major General Marvel
Lieutenant General Marvel

[Timber Wolf-By-Night]

Admiral Marvel
Commodore Marvel
Major Marvel
Colonel Marvel
Brigadier General Marvel
Major General Marvel
Lieutenant General Marvel

Specialist Marvel
Cadet Marvel
Mr. Marvel
Dr. Marvel
Nurse Marvel
Officer Marvel
Marvel, Attorney at Law
Principal Marvel ("MAR-VEL!")

[Frontier]

The only change I would make that actually has a chance of happening is making Mary his biological sister again.

[MajorHoy]

Captain Wonder?

Captain Amazing?

Captain Miracle?

Captain Sensation?

Captain Mystery?

Captain Marvelous?

[Robotman]

As long as they don’t call him Captain Whiz.

[Noodle]

As long as they don’t call him Captain Whiz.

It would make the "big red cheese" moniker more appropriate.

[Gaius]

Specialist Marvel
Cadet Marvel
Mr. Marvel
Dr. Marvel
Nurse Marvel
Officer Marvel
Marvel, Attorney at Law
Principal Marvel ("MAR-VEL!")

"You can call me Marvel, my father is Mr. Marvel"

[captchuck]

Just call him Captain Billy Whiz Bang! Fans of "The Music Man" will get the reference!

[MajorHoy]

Just call him Captain Billy Whiz Bang! Fans of "The Music Man" will get the reference!

Actually, you're aware of where that originally came from?

https://en.wikipedia.org/wiki/Fawcett_Publications

[Stanlos]

Problem is that it is broke. It's too much of a bother and a problem for DC now, so Captain Marvel as a name is broke. Because being an unsolvable problem is as broke as it gets, and it is a problem for the company's executives.

What makes it broken? What is troublesome about the Marvel Family or the Power of Shazam as the franchise name with Captain Marvel and Mary Marvel as character names

[Vakanai]

What makes it broken? What is troublesome about the Marvel Family or the Power of Shazam as the franchise name with Captain Marvel and Mary Marvel as character names

Can't use it as the title of the comic book, it advertises the Marvelous Competition, there's already a much more well known and famous Captain Marvel that the general audience thinks of instead. It might not seem like a problem to you, but to WB and Discovery executives it is a problem to a broken degree no matter how much you or I or anyone else may wish otherwise.