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  1. #1
    Invincible Member Kirby101's Avatar
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    Default Disney can’t figure out why its $3K a night ‘Star Wars’ hotel flopped

    https://www.msn.com/en-us/travel/new...ped/ar-AAYjcUj

    It seems like a no-brainer. Build an immersive two-day experience for Star Wars fans in the most popular amusement park in the world, fill it with world-class amenities and interactive play, then sit back and let the fat tourist dollars roll in. But what actually happened with Disney’s Star Wars Galactic Starcruiser experience was a painful lesson in price point economics.

    While the Galactic Starcruiser experience may have seemed like a license to print money, the reality has proven to be quite different. Fans are staying away in droves, and the obvious cause would seem to be the resort’s astronomical sticker price, beginning at $899 a night for a two-night stay which totals out to a staggering $6K bill for a family of four. With gas and grocery prices rising significantly over the last year, “A Galaxy far, far away” is separated as much by the family budget as it is by light-years.
    Sorry about the name at the end of the title. The copy and paste grabbed it.
    Last edited by Kirby101; 06-11-2022 at 04:44 AM.
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  2. #2
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    Most of the problem come down to both concept and execution - if you’re going to wall your customers up in a giant, windowless building for an immersive experience, it had better come with balls-to-the-walls immersion and activities of the highest interest, not cheaper, less immersive ideas based off the conceit that people desperately want to see Rey continue to pine for Kylo for no real reason with nothing else for them (the customer) to do.
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  3. #3
    Ultimate Member ChrisIII's Avatar
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    Pandemic probably didn't help. Also it doesn't seem like it didn't really fit the tone of Star Wars. Sure they were luxurious locations in the films at times, but usually that was cosmetic for the uglyness underneath. Coruscant and Canto Bight for example.
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  4. #4
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    Quote Originally Posted by ChrisIII View Post
    Pandemic probably didn't help. Also it doesn't seem like it didn't really fit the tone of Star Wars. Sure they were luxurious locations in the films at times, but usually that was cosmetic for the uglyness underneath. Coruscant and Canto Bight for example.
    Honestly, I’m kind of surprised they didn’t hit on the idea of a regular cruise with all the regular amenities just pallet-swapped to Star Wars, then make some Imagineer-type of immersive experience of a fun-to-watch underbelly on a lower deck.
    Like action, adventure, rogues, and outlaws? Like anti-heroes, femme fatales, mysteries and thrillers?

    I wrote a book with them. Outlaw’s Shadow: A Sherwood Noir. Robin Hood’s evil counterpart, Guy of Gisbourne, is the main character. Feel free to give it a look: https://read.amazon.com/kp/embed?asi...E2PKBNJFH76GQP

  5. #5
    Moderator Frontier's Avatar
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    It seemed like a cool idea, but at that price point...jeez.
    Quote Originally Posted by godisawesome View Post
    Most of the problem come down to both concept and execution - if you’re going to wall your customers up in a giant, windowless building for an immersive experience, it had better come with balls-to-the-walls immersion and activities of the highest interest, not cheaper, less immersive ideas based off the conceit that people desperately want to see Rey continue to pine for Kylo for no real reason with nothing else for them (the customer) to do.
    From what I've seen there really isn't much of Rey pining for Kylo in the actual show.

  6. #6
    Extraordinary Member thwhtGuardian's Avatar
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    Eh, I think this only failed because of the pandemic and inflation during normal times I bet there would be plenty of people with too much money looking to throw it away who'd fill this up.
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  7. #7
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    Quote Originally Posted by Frontier View Post
    It seemed like a cool idea, but at that price point...jeez.

    From what I've seen there really isn't much of Rey pining for Kylo in the actual show.
    Any amount of “I want to redeem you, Ben!” is too much Reylo, because the entire idea emerges from “**** paying attention to what’s actually happening, Ben Solo is a thing!” as the only idea LFL has.

    I doubt it actually had that much of an impact on this hotel, mind you… I just also think the inherent intellectual and emotional laziness and idiocy behind Reylo is consistent with the inherent intellectual and emotional laziness people have noticed with the actual hotel.
    Like action, adventure, rogues, and outlaws? Like anti-heroes, femme fatales, mysteries and thrillers?

    I wrote a book with them. Outlaw’s Shadow: A Sherwood Noir. Robin Hood’s evil counterpart, Guy of Gisbourne, is the main character. Feel free to give it a look: https://read.amazon.com/kp/embed?asi...E2PKBNJFH76GQP

  8. #8
    Moderator Frontier's Avatar
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    Quote Originally Posted by godisawesome View Post
    Any amount of “I want to redeem you, Ben!” is too much Reylo, because the entire idea emerges from “**** paying attention to what’s actually happening, Ben Solo is a thing!” as the only idea LFL has.

    I doubt it actually had that much of an impact on this hotel, mind you… I just also think the inherent intellectual and emotional laziness and idiocy behind Reylo is consistent with the inherent intellectual and emotional laziness people have noticed with the actual hotel.
    Yeah, but that feels less like shipping and more like normal Jedi stuff, on top of it not getting dwelled on that much. It just didn't come off too egregious.

  9. #9
    Ultimate Member WebLurker's Avatar
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    Quote Originally Posted by godisawesome View Post
    Any amount of “I want to redeem you, Ben!” is too much Reylo, because the entire idea emerges from “**** paying attention to what’s actually happening, Ben Solo is a thing!” as the only idea LFL has.

    I doubt it actually had that much of an impact on this hotel, mind you… I just also think the inherent intellectual and emotional laziness and idiocy behind Reylo is consistent with the inherent intellectual and emotional laziness people have noticed with the actual hotel.
    As I understand it, the hotel had nothing to do with that plot thread, so I don't get the relevance here.
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  10. #10
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    Quote Originally Posted by WebLurker View Post
    As I understand it, the hotel had nothing to do with that plot thread, so I don't get the relevance here.
    The only relevance is I'm pointing Rian Johnson’s bad taste still impacts ST-affiliated products; that's all. Yeah, I’d joke that a lazy person thinking Rey would want to redeem Kylo is lazy enough to come up with this idea, but it’s strictly me getting a burn in on trash. She should hate him and have her story focus more on how that threatens her soul, and I’m just annoyed we have to pretend that’s not the case.

    I would more seriously argue, though, that choosing the ST as the setting may have inherently limited both what they could do with it and how appealing they could make it; the PT probably fits a bit better in terms of spectacle and story, and you’d probably have an easier time filling out the movie/Tv show characters.

    Overall, it’s mostly just a poorly thought out attraction compared to what it likely will become.
    Like action, adventure, rogues, and outlaws? Like anti-heroes, femme fatales, mysteries and thrillers?

    I wrote a book with them. Outlaw’s Shadow: A Sherwood Noir. Robin Hood’s evil counterpart, Guy of Gisbourne, is the main character. Feel free to give it a look: https://read.amazon.com/kp/embed?asi...E2PKBNJFH76GQP

  11. #11
    Ultimate Member WebLurker's Avatar
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    Quote Originally Posted by godisawesome View Post
    The only relevance is I'm pointing Rian Johnson’s bad taste still impacts ST-affiliated products; that's all.
    I wouldn't buy into all the internet hype r.e. Last Jedi hate and all that. Very anecdotal and ignores whether the most vocal are the majority.

    Quote Originally Posted by godisawesome View Post
    Yeah, I’d joke that a lazy person thinking Rey would want to redeem Kylo is lazy enough to come up with this idea, but it’s strictly me getting a burn in on trash. She should hate him and have her story focus more on how that threatens her soul, and I’m just annoyed we have to pretend that’s not the case.
    I get that you hate Last Jedi and Rise of Skywalker, but that's neither here nor there. As pointed out before, Rey and Kylo aren't even factors in the attraction to begin with.

    Quote Originally Posted by godisawesome View Post
    I would more seriously argue, though, that choosing the ST as the setting may have inherently limited both what they could do with it and how appealing they could make it; the PT probably fits a bit better in terms of spectacle and story, and you’d probably have an easier time filling out the movie/Tv show characters.
    Course, with the sequels, you get the vantage point of being at the far end of the timeline, so all the toys are available and synergy with a branch of franchise's future, not to mention more freedom to do stuff, since less of the timeline has been filled in (although I have noticed that more recent projects have been taking "canon is optional if not a stumbling block" a la modern Star Trek).

    Quote Originally Posted by godisawesome View Post
    Overall, it’s mostly just a poorly thought out attraction compared to what it likely will become.
    Maybe. The price tag sure didn't look worth it to me.
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  12. #12
    Extraordinary Member Derek Metaltron's Avatar
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    If it wasn't for the Rise of the Resistance ride I would say they should have different tours with different eras and stories added over time so that all the fans can find something to interest them - would love a Clone Wars era Starcruiser with Anakin, Obi-Wan, Padme and Ashoka vs Dooku and Ventress. The only issue would be Battle Droids would never be viable compared to Stormtroopers....

  13. #13
    "Emma is STILL right! Vegeta's Avatar
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    Quote Originally Posted by Derek Metaltron View Post
    If it wasn't for the Rise of the Resistance ride I would say they should have different tours with different eras and stories added over time so that all the fans can find something to interest them - would love a Clone Wars era Starcruiser with Anakin, Obi-Wan, Padme and Ashoka vs Dooku and Ventress. The only issue would be Battle Droids would never be viable compared to Stormtroopers....
    Yeah, it does feel like the "Old Republic" era would be the most logical time period when people would be voyaging on fanciful space pleasure cruises. It was also was when the designs were more colorful and exotic, versus the cold utilitarian designs of the post Empire eras.
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  14. #14
    Mighty Member Zauriel's Avatar
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    The news came out three days ago.

    The ‘Star Wars’ hotel has closed and shut down after one year.

    Check it out for further info on Youtube or Google.

    https://www.youtube.com/results?sear...uiser+closing+



    It is a shame to let this brand new building sit there abandoned after wasting billions on constructing it.

    They could repurpose it as a casino.

  15. #15
    Ultimate Member ChrisIII's Avatar
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    Quote Originally Posted by Vegeta View Post
    Yeah, it does feel like the "Old Republic" era would be the most logical time period when people would be voyaging on fanciful space pleasure cruises. It was also was when the designs were more colorful and exotic, versus the cold utilitarian designs of the post Empire eras.
    There's still some luxury in the Imperial and Resistance/First Order eras, although a lot of it is of course ill-gotten/run by criminals or corrupt Moffs and others. There's some honestly run nice places like Cloud City but it managed to avoid the Empire's scrutiny-until Han went in that direction...
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