Worst Spider-man Idea Since OMD and BND is absolutely Spider-man exposing his secret identity to J. Jonah Jameson!
It destroyed in its way the Spider-man Character with having him him act that massively out of Character.
JJJ always proved to be an instabile Character at best. He, for no rational reason, made not only New York hatte SM, but also sponsored/called into the game numerous Villains like the Smythes with their Spiderslayers, Scorpion, Fly, Kraven the Hunter . . .
It was out of Character irresponsiple from SM to expose himself to such a person 'cause JJJ was bound to slip up somehow with his knowledge, which not only was bound to give hell to SM, but also deadly endangermet to all of Peter Parkers friends and family.
This didnt happen of course 'cause Marvel would Shootingstar its own leg by telling this story.

JJJs Character got also destroyed, only another way. Some fand once wrote that some SM facts are for eternity and wrote them Down. JJJ hating SM was one of this facts.
Now its gone and I dont know how chance are that Marvel will eher redo it.
JJJ isnt himself anymore! Why did Marvel do such a despicable thing?
I assume the grouchy old man got too old fashioned, and Joe Quesada wanted to do something new?
Like he did when he forced OMD and BND Down our throats!