Is Wonder Woman really aimed at women the same way people say Batman is with the male demographic?
Having a female lead and female characters =/= being aimed at women. Does Wonder Woman have the same chokehold on women franchises Sailor Moon, Barbie, or Winx Club have? Because like someone else said she is definitely an icon but Wonder Woman probably has the same fanbase as Batman's.
I just don't understand how Batman takes female fans away from Wonder Woman. Women and LGBT fans have shown time and time again that they can support multiple franchises.
Wonder Woman just feels smaller than Batman because there has been more effort put into Batman's franchise. Batman has the most sidekicks, the biggest rogue gallery, a laundry list of else worlds, and the most ongoing series right now. There are so many different takes on Batman, that there are probably very few ways left to explore him. The same can't be said for WW. Even though WW has a vibrant cast, lore and rogue gallery. It just hasn't been expanded the same way Batman's has been for a long time.
Though DC is taking the right steps now.