"I went and explained to people why I hated Infinity War. The reason why I hated Infinity War was because they were doing comics better than comics were doing. They were telling character stories. They had big epic adventure. They were doing emotional arcs for the characters. It was a real sense of continuity, crossover and creativity going on in a movie that we should have been doing in comics.
That we were being out done by a movie. And that should never be this case. So from my standpoint, that became a huge challenge for us a creators, as comic book publishers, because as soon as we see that territory of the continuity, and the connected tissue and the immersive universe and the epicness of our storytelling, and we give that up to any other medium, then we become irrelevant, and that’s the last thing we want to see."
Source:
https://www.youtube.com/watch?v=xCZ0_Ox-tzs