I subscribed to some magazine that got cancelled mid-year, and the company sent me a notice that I could pick any other magazine they carried for the last six months of my paid time, or any *two* comic books they offered (only Marvel options). I picked Hulk and Avengers, as I recall, kind of on a whim. (X-Men wasn't even an option, that I recall, and the rest was stuff I didn't care as much about like Punisher and Ghost Rider.) While I was a fairly regular Avengers reader, that was my first exposure to Hulk comics, since I wasn't a huge Hulk fan.
Looking back, I totally should have picked Conan, which was an option, and I would have liked even more (and the local supermarket where I got my comics never had)!