Indie is a good word for hawkeye. It's not hipster, it's not gonna make you want to buy a fedora and wear a scarf indoors.
The art is definitely the selling point but the writing is also genuinely funny and surprisingly action packed considering it's based on Hawkguy's day-to-day life when he's no being a superhero.
I recomend buying volume one before it goes out of stock since the two OHCs are 30% less expensive than the omnibus. Also if you don't like it, you're only out 20 bucks.
btw I support having a separate thread for sales...