That may be true. I would wager though, that a vast majority of people only buy monthlies because they are either A) impatient and need to have every bite sized portion of the story immediately, B) Are just doing it out of habit, or C) Are doing it from a collectors standpoint. I think if you would ditch the monthlies, all that anticipation and sales would transfer over to the trades. The business model itself needs to change imo. If you must do monthlies, why not just put them out digitally and keep manufacturing and distribution costs down..you can then use any money saved towards paying the creators more or making better quality collected additions.