Originally Posted by
jelybely8
There is some overlap between the two lines in terms of content and price, but their purposes are not the same. Masterworks were laid out from the beginning as a chronological, continuous format designed to collect the major Marvel titles. Although the omnibus line also has some continuous releases (hence the commentary on volume 3's), the bulk of the line has been comprised of one-off or short runs that can be collected in a two or fewer books.
Further, Masterworks have been around (in various forms) for close to 25 years - their long continuous runs are a hallmark of the line, not a aberration. I think to suggest that because Marvel has had success selling volume 3's of Masterworks that they would hence have success selling volume 3's of omnibus is a disingenuous comparison at best. We can be upset about Marvel's reluctance to release volume 3 of title X in omnibus format, but let's not make up fantastical reasoning to support it.